Walkers unveils new campaign and packaging roll out

 Gary Lineker is to take a back seat in the latest advert for the Walkers crisp range following a brand revamp.The former England striker has been associated with Walkers for almost 20 years but, despite retaining his brand ambassador roll, Gary will be featuring less in its new ad.

The move comes as brand owner PepsiCo makes a decision to shift the marketing message to provenance in its latest push.

Walkers are a prominent brand in Snack Vending Machines across the country.

 

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