Want to share my can of Coke?

The soft drink company has come up with another new way to make drinking a soda a social activity.

Coca-Cola has always put a strong emphasis on the idea of sharing and it has now introduced a can that can be shared between two people – by pulling it apart.

Teaming up with Ogilvy in Singapore and France, the two companies designed a can that is just like a regular coke can, the key difference being that it twists apart, forming two mini-cans that can be easily shared. The cans weren’t actually on sale at any point, instead they were available via a “happiness truck” in Singapore that handed them out to passers-by on the street.

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