The New York Bakery Co. found that the traditional lunch hour is becoming a thing of the past for busy Brits, with many spending just twenty minutes or less eating their lunch each day. To offer a solution to their increasingly 24/7 lifestyle, the company revealed an arcade-style ‘Bagel Grabber’ in London’s Hoxton Square, which dispensed free bagels around the clock.
The machine allowed users to manoeuvre the grabbing arm and pick up their choice of plain, cinnamon & raisin, or sesame bagels. Simon Foster, VP marketing of Maple Leaf Bakery UK (owners of the New York Bakery Co), said: “We suspected that us Brits have started to take on a busier and more hectic lifestyle, but our results prove this is the case with half of Brits sparing just twenty minutes every day for lunch. Our brand is all about giving the UK a taste of New York and we hope we can help Brits to satisfy their 24/7 snack cravings, as though they were in the Big Apple.”