Typically enthusiastic promoters stand at busy intersections and other high traffic areas handing out free samples, in hopes passers-by buy the product. Instead of this usual formula, Pepsi partnered with TBWA Belgium on ‘The Like Machine’, a vending machine dispensing free Pepsi in exchange for a ‘like’ on Facebook.
The concept is simple yet effective. Using a smartphone, enter likepepsi.com, then connect with your Facebook account, like the Pepsi Facebook page and get a free Pepsi. The vending machine also uses the phone’s location settings to make sure that only those in the vicinity receive a free sample for their ‘like’. Those without smartphones use the 42” built-in touchscreen to log into Facebook to receive a free drink. Once the sample was given, a timer ensured everyone was logged out of their accounts. This new method of sampling provides real-time feedback on who has liked, tasted and enjoyed the beverage.