Vending delivering those beauty essentials

The ladies of New York City nightlife will soon have beauty essentials at their fingertips in some of the city’s premier nightclubs thanks to Spruce vending boutiques.

The wall-mountable machine turns heads with a killer set of mannequin legs dressed in heels. They belong to an animated woman on the vender’s interactive touchscreen display who drives sales, promotions and advertising opportunities. The compact vending machine will dispense a range of products – cosmetics, hair solutions, perfume and emergency accessories from high-end brands.

Spruce’s model is built around partnering with high-end brands to create sampling programmes through its machines that tie in with onscreen digital promotions to drive sales.

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