A vending machine activated by tweets sent from patrons’ cellphones could be the first use of such an application in the U.S., and it served as a novel promotional tool at the recent One Young World Summit at Pittsburgh.
Showgoers who approached the machine were instructed by the touchscreen display to tweet a unique hashtag to @thecompany. Once the consumer tweeted that hashtag, the screen indicated that the product was vending. Each patron received a tube. Inside the packaging was a slip of paper that either featured a saying or informed the patron that he or she had won a prize that they could claim from exhibit personnel. The machine then returned to the homescreen, which displayed a new hashtag generated for the next person in line.
A spokesperson from the makers of the machine, Innovative Vending Solutions said “It is a very unique and interactive way to give away swag for companies, it was a way to get people to the booth and to interact with the machine.” The Twitter application is now available to other companies, presenting exciting possibilities at promotional events, among other venues.