St Austell Brewery is reporting early success with its new coffee brand which launched in the first quarter of 2014. Coffee sales are booming for St Austell’s managed pubs across Cornwall and Devon, with the new line improving coffee and food sales. Cornwall-based St Austell Brewery is one of the UK’s most successful independent brewers with 168 pubs and inns in its estate
Since the introduction of the Brewery’s own-brand Brewer & Bean coffee line in the spring, to the company’s estate of 22 managed pubs and inns, hot drink sales have increased dramatically with as much as a 99 per increase in coffee sales reported so far this year.
The Atlantic is one of first St Austell Brewery pubs to trial the dedicated Brewer & Bean “pub coffee shop” outlet, along with the Great Western in Newquay and the Old Custom House in Padstow. These three inns are now among the top five best performing establishments for coffee sales, proving that the pub coffee shop model is a successful and profitable approach which the Brewery is planning to invest in further over the next few years.
St Austell Brewery worked closely with Cornish Coffee to create Brewer & Bean coffee, using a combination of two Fairtrade beans: Robusta from Uganda, and Arabica from Guatemala, Honduras, Peru and Salvador.
Ashley Rudd, St Austell Brewery Retail Operations Manager said: “The increase in coffee sales for pubs and inns has been excellent and gives us huge confidence in our strategy”.