Starbucks trials mobile trucks

Starbucks is trialling a new mobile truck concept on three US college campuses.

The new truck offers a menu of drinks and food nearly identical to what customers would find in their neighbourhood stores.

The Starbucks mobile truck can move to various locations on campus throughout the day, making it convenient for students and faculty to buy a snack or beverage. While hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall.

The mobile truck, which complements Starbucks cafés currently located across campus, is a licensed store operated through Aramark and is a natural extension of the long-standing partnership between the two companies.

 

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