Sony vends waterproof MP3 Players

Sony is demonstrating just how rugged its waterproof MP3 players are by immersing them inside water-filled bottles and selling them through vending machines.

DraftFCB, an Auckland, New Zealand-based advertising and marketing agency, created the world’s first “Bottled Walkman,” which gives Sony a unique way to display the product that instantly demonstrated its benefit.

The concept “transformed the humble vending machine into a conversation starter, a media portal and a distribution channel that completely removed the barriers to purchase,” DraftFCB said. It also allows swimmers to buy the product right then and there, as easily as buying a bottle of water.

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