Selecta to acquire coffee vending company Pelican Rouge

The European vending group Selecta has agreed to acquire Pelican Rouge Coffee Solutions, the Dutch coffee machine provider, for an undisclosed sum. The combined business (pre-tax earnings in excess of €200 million) will be a vending operator with a hefty presence in 15 countries.

Pelican Rouge, with in excess of 150,000 customers across Europe, will add to Selecta’s network of more than 130,000 machines and a base of 6 million customers a day.

Selecta CEO David Flochel said: “We are delighted to announce the combination of the Pelican Rouge Group and the Selecta Group. This marks the start of an exciting new chapter for our business and significant joint opportunities as a leading European operator.

“This partnership will provide a unique platform to better serve our customers, in line with our strategic focus on geographical reach, operational excellence, growth and innovation.”

Nedim Cen and Patrick Raming – Pelican Rouge’s chairman and delegated supervisory director – added: “In July 2016, we announced a strategic review of the business. In conjunction with our advisors we considered a number of different options and we are pleased to announce a transaction today which offers the best deal for all our stakeholders, including employees, clients and suppliers.  As a combined group, we believe the company will be strongly placed to cement its position as a leading operator in the sector in Europe.”

The combination of the two giants is expected to be completed by the end of the second quarter.

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