Nothing to do with vending but……love the idea!

Australian design agency Black Squid Design created innovative cauliflower packaging  for Hills Fresh a  family-owned vegetable production business in South Australia. The packaging,  which has won several awards, features one of four names. The names, Doris, Bob, Doug and Shirl,  were carefully selected to evoke a sense of nostalgia, reminding consumers of  their parents’ or grandparents’ generation. Corresponding copy with serving  suggestions accompanies each name. Doris, for example, ‘can be a little shy, but  once she’s mixed with other vegetables in a stir fry she becomes the life of the  dish.’ The packaging succeeds in fostering a personal, emotional connection  to what might otherwise be considered a boring vegetable.

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