Coca-Cola Great Britain is introducing a new slimline 250ml can across Coca-Cola, Diet Coke and Coca-Cola Zero. The new pack is being introduced in addition to the standard 330ml can.
The 250ml can will be widely available in convenience stores for on-the-go shoppers nationwide from mid-July. It will have a recommended retail price of 49p.
The can will be available across all Coca-Cola trademark brands: Coca-Cola, Diet Coke and Coca-Cola Zero. A 250ml can of Coca-Cola will contain 105 calories per can while Diet Coke and Coca-Cola Zero offer people no-calorie options in the smaller format.
“The 250ml can is a really exciting new addition to the Coca-Cola Great Britain portfolio,” said Jon Woods, general manager for Coca-Cola Great Britain & Ireland. “The slimline cans offer people a handy Coca-Cola, Diet Coke or Coca-Cola Zero at great value, which is really important as we know affordability is high on the agenda for many British shoppers.”
Earlier this year, Coca-Cola Great Britain announced that the company would be taking further steps to work alongside government and wider industry to be part of the solution to the global obesity problem.