Nestlé is introducing its premium-portioned capsule tea system Special.T to consumers outside Europe for the first time with the launch of the brand in Japan.
The company believes the system’s advanced technology, combined with its range of more than 25 varieties of tea, will appeal to Japanese consumers.
By rolling Special.T out to Japan, Nestlé aims to build on earlier successful launches of the system in seven European countries, including France, Belgium, Germany and Switzerland.
The launch comes as Nestlé Japan celebrates a century in the country. Major innovation Special.T is Nestlé’s third major innovation in capsule beverage systems, after Nespresso and Nescafé Dolce Gusto.