The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing to invest in a Nescafé Coffee Centre in the region that will include a coffee farming institute and a ‘consumer experience centre’.
The institute, which will be the largest of its kind in China, will provide training to 5,000 farmers, agronomists, and coffee business professionals every year. The experience centre will be used to raise the profile of coffee grown in Yunnan province among consumers from China and the rest of the world. The site will also provide much-needed infrastructure to support rapidly expanding coffee production in the region. It will offer modern warehousing facilities and a quality testing laboratory that will help to set local benchmarks against international standards, the company said.
The Nescafé Coffee Centre in Pu’er will give consumers the opportunity to learn about the origins of coffee growing in the region and to sample different blends.