Hug a Coca Cola vending machine to get a free Coke

A vending machine in Coca Cola’s iconic red colour and with the words ‘Hug Me’ displayed in the brand’s signature white font, has showed up overnight at the National University of Singapore. What makes this vending machine special is  that it responds to physical hugs before dispensing a free can of Coke.

Students on campus were pleasantly surprised to spot the Coca-Cola Hug  Machine, which was installed as part of the company’s ‘ Open Happiness’ campaign. Before long, there were lines of people waiting to  give their affection to the dispenser.

Leonardo O’Grady, ASEAN IMC Director, The Coca Cola Company, explained  that:  “Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread  some happiness. Our strategy is to deliver doses of happiness in an unexpected,  innovative way to engage not only the people present, but the audience at large.”

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