Horlicks vs. Pepsi?

Horlicks outsells Pepsi in India according to GlaxoSmithKline (GSK). They have revealed that its malted milk beverage, Horlicks, is India’s top packaged beverage behind bottled water and sells more than twice as much as Pepsi.

Horlicks, made with malted barley and buffalo milk, became part of Glaxo’s portfolio when the drug giant merged with SmithkKline in 2000. Even though the drink primarily targets children, GSK also sells a high-​nutrient version for adults and Mother’s Horlicks for pregnant and breast-​feeding women.


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