A music festival in the States featured a special stage for performers in the form of a giant vending machine as part of Doritos’ launch of their new “Jacked” tortilla chips. The Jacked Stage hosted a number of musical performances over the weekend including Snoop Dogg, The Cool Kids and Gemma Ray, and also served up product samples and prizes to festival-goers.
The 56-foot-tall machine (50 times bigger than a standard vending machine) featured real bags of Doritos with giant chips inside. The new Jacked chips are 40% bigger in size and thickness and come in two flavour combinations: Enchilada Supreme and Smoky Chipotle BBQ.
Festival attendees were given the opportunity to earn large Doritos-branded quarters that could be inserted into the vending machine to redeem products and special prizes.