Four areas of growth for vending in Europe

The European Vending Association (EVA) has published its latest market report on Vending in Europe in 2012 and the 10-year evolution of the industry.

The Report analyses the key performance indicators, as well as revealing the current trends seen in European vending. While the report acknowledges that the industry in certain countries has stagnated or declined as a result of the recession, it does indicate that there’s still room for growth.

A section of the report is dedicated to the hot drinks development over a 10-year period, and demonstrates that while the field base of instant machines and fresh brew is in decline, bean and espresso machines are increasing. Even in the leading six markets that have suffered the worst from the recession, the bean and espresso machine category is stable, and in the newer markets (mainly Central and Eastern Europe), significant growth was seen in 2012.

‘Premiumisation’ and speciality coffee have been buzzwords in vending for some time now and there’s no indication that these trends will weaken in the near future. While the EVA report is very accurate for the fresh brew and instant machine data, it is acknowledged that it understates the bean and espresso category due to a massive growth in the semi-automatic OCS and high-end Horeca machines, which these market studies currently do not account for.

In the cold drinks and snacks categories, glass-front machines are increasing at the expense of the continuing decline of traditional cold drinks machines. The rise of the glass front category is mainly because of the ability to sell a wider range of products such as snacks and food, and not just drinks. Furthermore, these machines also support the transition from cans to 50cl PET bottles, which in turn allows for increased average selling prices.

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