It has been interesting to read about the new kid on the block, easyCoffee – part of the easy group of brands, including easyJet. The coffee chain was launched back in 2016 and has had rapid growth since.
easyCoffee has recently received a £10m boost from an investment company which will allow the business to move forward with its ambitious growth plan to roll out 800 vending machines nationally in the next year.
CEO, Nathan Lowry, commented that: ”Vending is a highly profitable business driven by brand recognition. This investment is an endorsement that the easyCoffee brand stands for a quality product and service at a value price”.
We are used to seeing Costa and Lavazza vending machines at our garage forecourts, shopping malls and leisure centres, but I am sure it won’t be long before we see the distinctive orange and white coloured machines at these venues.
easyCoffee has pitched itself in the market “below Costa and Neros, but above Greggs”, using quality Fair Trade products, but with drink prices being in the region of 20-25% cheaper.
To date, we haven’t personally tasted the coffee so can’t comment on its quality, but there is no reason to doubt the company’s claim that they are selling “great coffee for less”.