Starting 1st September, Diet Coke will be rolling out its new design which would see a permanent change to the brand for the first time in more than five years. The design was created by Turner Duckworth, that sees a cropped section of the Diet Coke logo. The new design was first introduced last year as a limited-edition packaging and is back “by popular demand.”
The redesign is more bold and edgier, which aligns the brand’s efforts as a beverage of choice with the fashion community. Diet Coke’s marketing campaigns have been known to be tied to the Academy Awards, and New York Fashion Week.