Diet Coke redesigns its packaging

Starting 1st September, Diet Coke will be rolling out its new design which  would see a permanent change to the brand for the first time in more than five  years. The design was created by Turner Duckworth, that sees a cropped section  of the Diet Coke logo. The new design was first introduced last year as a  limited-edition packaging and is back “by popular demand.”

The redesign is more bold and edgier, which aligns the brand’s efforts as a  beverage of choice with the fashion community. Diet Coke’s marketing campaigns  have been known to be tied to the Academy Awards, and New York Fashion Week.

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