Crane Merchandising Systems has launched its new Media Touch Platform, available on the Merchant and BevMax vending machines.
The Media Touch Platform incorporates consumer-friendly technology and has a new 7in touchscreen that enables and enhances many of the new features now available, including:
- the digital shopping cart
- the ability to purchase more than one product at a time
- the opportunity to view nutrition facts
- vibrant advertisements and promotions.
Research has shown that only one in five vend shoppers know the specific items they’re going to purchase when they approach a vending machine. Advertising on the Media Touchscreen can increase sales by influencing the consumer’s impulse purchase, while point-of-sale discounts can encourage multiple purchases.