Crane launches Media Touch Platform

Crane Merchandising Systems has launched its new Media Touch Platform, available on the Merchant and BevMax vending machines.

The Media Touch Platform incorporates consumer-friendly technology and has a new 7in touchscreen that enables and enhances many of the new features now available, including:

  • the digital shopping cart
  • the ability to purchase more than one product at a time
  • the opportunity to view nutrition facts
  • vibrant advertisements and promotions.

Research has shown that only one in five vend shoppers know the specific items they’re going to purchase when they approach a vending machine. Advertising on the Media Touchscreen can increase sales by influencing the consumer’s impulse purchase, while point-of-sale discounts can encourage multiple purchases.

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