Costa Express and Shell UK have entered a long-term partnership to install Costa Express self-serve coffee bars in more than 550 Shell forecourts in the UK.
The nature of the agreement will also support the investment in technology, promotional support and customer service that will drive footfall, hot drinks sales and profitability for Shell, according to the company.
Costa Express was chosen as Shell’s new partner for the strength of the Costa brand, the choice of high street quality products and its user-friendly touch screen technology.
According to the company, in-house engineering support and the advanced telemetry systems within Costa Express machines will also help to maximise hot drinks sales ensuring proactive monitoring, preventative maintenance and category management at every site.
Shell’s decision to partner with Costa Express is closely aligned with the launch earlier this year of Shell’s exciting new ‘Deli 2 Go’ shop format, which the Costa Express offer will be an integral part of in many locations.