As part of a pilot programme, select Coca-Cola Interactive Vendors in Atlanta (US) will provide people with the option to make a donation to the American Red Cross, the emergency response organisation.
The technology enables people to make a specified donation using a credit or debit card following the purchase of a Coca-Cola beverage. People are able to make a contribution without a purchase by selecting the donation application on the vending screen.
Thomas Barlow, senior vice president, vending/wholesale, Coca-Cola Refreshments, said: “Using our existing group of interactive vending machines, this donation application gives our charity partners, like the American Red Cross, the chance to directly engage with thousands of people.
“Through this technology, we’re connecting worthwhile philanthropic organisations to our most valuable asset – the Coca-Cola drinker.”