Birthday cake in your coffee?

Seattle’s Best Coffee has launched a new Facebook contest  that lets drinkers create their own custom drinks with unique add-ins and  toppings for the chance to win free coffee. ‘Create Your Deliciousness’ is part  of a year-long marketing campaign to discover America’s passion for how they  make their coffee delicious and suggested ingredients could end up on the menu  in the future.

Facebook fans can experiment with unconventional coffee combinations in the ‘Create Your Deliciousness’ game including coffee blends and lots  of cream and sugar options. There are also countless ingredients including  birthday cake, salted toffee, peanut butter puffs, candy canes, mini  marshmallows, chocolate chips and cotton candy, which can be mixed in or used as  a topping!

Chief marketing  officer Chris Bruzzo, said:  “We’ve always known how much people love their coffee, and what an important  part of their day it is. What surprised us was that most consumers are really  thinking outside of the mug when it comes to what they are coupling with their  coffee to make it delicious. More than 80% of those surveyed have gone to  interesting lengths playing barista themselves, adding items like cayenne  pepper, balsamic vinegar, grape soda and even gummy bears to their  coffee.”

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