An evening out – at Starbucks?

We learn that “Starbucks Evening stores” are being rolled out in the US providing “a curated menu of wine and craft beer, coffees and tea beverages as well as shareable small plates”.

No doubt the company will see first how this concept works in the States, before considering whether to apply it internationally, but with the weight and expertise of Starbucks behind it, it will present serious competition in some locations.

The reasons why Starbucks is moving this way is apparently there is demand for the casual meeting environment in the evening hours. Customers already enjoy coffee at the stores but now they have more menu options.

 

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