Working in a strategic partnership with Britvic, Selecta fully manages 4,000 of their cold drink machines. Selecta is responsible for all aspects of operating the machines, including customer management, product delivery and technical maintenance, so consumers can enjoy their favourite soft drink brands such as Pepsi, Mountain Dew, Drench and Lipton Iced Tea.
The new partnership began early May 2011 and covers machines located across more than 1,000 customers in a number of sectors including Education, Workplace, Family Destinations and Leisure.
“The soft drinks impulse market is big business – worth nearly £2bn, and vending is an important part of this market. Big business comes with a big responsibility and that’s why we chose to work in partnership with Selecta to manage a large part of our vending estate. Selecta demonstrated that they had the expertise and infrastructure to support our vending strategy, which rests on ensuring consumers have great availability of our soft drinks, wherever they are.” Trystan Farnworth, Vending Business Manager Great Britain, Britvic plc.
“Selecta is very pleased to be working alongside Britvic. Since we took over their machines in early May we have been able to offer snacks and confectionery and Selecta’s unique miofino coffee to many of Britvic’s customers”.