Walkers launches vending specific crisps

Walkers has announced the launch of a new 42.5g pack of Walkers Deep Ridged especially for vending. After the success of the 50g Deep Ridged launch in retail, this new pack format has been specifically designed to vend. It comes in two flavours – Flame Grilled Steak and Mature Cheddar & Onion.

Ayman Nasreldin, sales director for out of home for Walkers, said, “We hope that this move demonstrates our ongoing commitment to help our vending customers grow their sales. By delivering innovation such as Walkers Deep Ridged in a vending specific pack, this gives customers the ability to increase their range and stock new Walkers products.”

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