Vanilla Coke returns to the UK

Coca-Cola is relaunching Vanilla Coke in the UK with a new look.

10 years after it was first launched, Vanilla Coke now has updated packaging and will be promoted via traditional advertising, outdoor media and in-store elements.

“There has been huge consumer demand for the return of Vanilla Coke, so we were really excited about bringing back the variant to the Coca-Cola family,” said Zoe Howorth, marketing director for Coca-Cola Great Britain. “It’s the product that consumers ask us to reintroduce most frequently, and we’re excited to be able to do so while marking the 10th anniversary of flavours.”

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