Starbucks unveils a Red Bull competitor with green coffee extract

Starbucks plans to enter Red Bull territory and make its mark on the on the $8 billion energy drink category. Announced  yesterday during its annual meeting in Seattle, the world’s largest coffee chain  plans to roll out Starbucks  Refreshers. The new line of natural, carbonated drinks consist of fruit  juice, anti-oxidants and unroasted, green coffee extract for an energy boost  (without the coffee taste).

The 12-ounce cans contain 60 calories and are available at select retailers,  with a full release at Starbucks, grocery, and convenience stores in April. The  drink comes in three flavours: raspberry pomegranate, orange melon and strawberry  lemonade. It will be interesting to see if Starbucks can compete with the major  players.

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