Starbucks plans to enter Red Bull territory and make its mark on the on the $8 billion energy drink category. Announced yesterday during its annual meeting in Seattle, the world’s largest coffee chain plans to roll out Starbucks Refreshers. The new line of natural, carbonated drinks consist of fruit juice, anti-oxidants and unroasted, green coffee extract for an energy boost (without the coffee taste).
The 12-ounce cans contain 60 calories and are available at select retailers, with a full release at Starbucks, grocery, and convenience stores in April. The drink comes in three flavours: raspberry pomegranate, orange melon and strawberry lemonade. It will be interesting to see if Starbucks can compete with the major players.