Joseph Company International is going to launch the world’s first self-chilling beverage can, industry-changing packaging with the potential to reduce energy expenses at grocery stores while improving the consumer experience. The can, which will launch under the brand name “West Coast Chill lets consumers enjoy a cool drink without the need for ice or refrigeration.
The natural energy drink contains no sugar, caffeine, artificial colours or flavours. It features award-winning eco-friendly Microcool technology developed by the company, which uses CO2 reclaimed from the atmosphere and activated carbon from a renewable vegetable source. Pressing an activation button on the can drops the temperature of the beverage 30 degrees within minutes.
Special recycle bins will also be made so the company can reuse the cans in an effort to reduce their carbon footprint. The West Coast Chill Pure Energy Drink is due to launch at the end of the first quarter of 2012, at a price comparable to other premium energy drinks like Red Bull.