The company is now actively encouraging both vending and catering clients to take a fresh approach to the printing of their cups and to tie this in with other promotional and branding activity. Printing a QR code on the cup enables the client to enter into immediate dialogue with their customers which is highly relevant to today’s fast-paced ‘technology savvy’ market.
Marketing manager for Benders, Adrian Pratt explained, “More and more companies are now choosing to develop their own custom print and, for these businesses, scanning QR codes opens up a whole new world to managing, and communicating with, their customers. Print can be used very creatively and dynamically and we are keen to help and assist our customers in the many ways they can promote their businesses and provide further value and incentives for their customers.”
Custom print and QR codes are available across Benders’ entire product range including its standard single wall vending cups. Using state-of-the-art printing technology, the company prints with water-based inks to reduce harmful effects to the environment.