At the Expo Milano 2015 exhibition, Coca-Cola showed off its new drinks dispenser that mixes and serves 88 different beverage options.
The “Freestyle” is a touch-screen, Italian-style vending machine that allows consumers to choose from a broad range of sodas and soft drinks. Purepour technology is used to micro-dose water, sweeteners and concentrates, with the three ingredients stored separately in the machine. The ingredients are only mixed when a drink is ordered which Coca-Cola claim allows the dispenser to preserve the freshness, taste and aroma of the drinks
Of the 88 drink choices, 54 are low-calorie or zero-calorie, and caffeine-free.
The company is also proud of the machine’s green credentials and offers a considerable reduction in carbon dioxide emissions. As the machine is based on concentrated ingredients, the overall packaging weight is reduced by 40% and the need to ship liquids is limited, thus reducing emissions normally produced by traditional bottles and cans.