New improved paper cup

German designers have developed a paper cup that improves the consumer’s grip by utilising a clever “press to grip” design.

The so called Grip Cup has fold lines that cause it to arch inwards and become concave when the consumer applies pressure to the sides of the cup. The concave grip zones make the cup very stable and more ergonomic as well as providing branding opportunities.

The cup is made entirely from biodegradable materials.

 

 

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