New brand of crisps for the vending market

Vending provider The Broderick Group has teamed up with Walkers to launch a brand of crisps for the vending market under the Market Deli brand name.

The crisp range – launched last summer –  is now available in 40g single serve formats in four flavours and there is a selection of pita crisps and tortilla chips.

Walkers have positioned the crisps, as “a premium snack range made from the finest, real ingredients sourced from around Britain and Europe, designed to deliver consumers the most authentic, tasty flavours”.

Broderick Group managing director Johnny Broderick said: “We featured the Market Deli TV advert across the HD screens on our vending machines, which not only ensured great exposure for the brand at point of purchase, but also drove awareness of Market Deli’s ‘foodie’ credentials, directly influencing product selection at the moment of purchase.”

“Whilst others were content to run videos of ‘your coffee is being made’, we saw the opportunity to promote brands and services to customers as never before. We’re delighted that Deli Market has enjoyed the benefits of our ‘point of purchase’ power.”

Leave a Reply