Shifting its market research budgets to contests and games, Nestle is set to launch a crowdsourced campaign asking its consumers to vote for their favourite among four new flavours of Kit Kat Chunky; the bar with the most votes will be permanently added to the Kit Kat Chunky roster.
Customers have been asked to vote for their favourite flavour amongst double choc, peanut butter, orange or white choc. By scanning posters for the campaign using the Blippar augmented reality app, they can vote for their favourite bar using their smartphones. As an added incentive, one lucky voter a day may win £100.
Integrating geofencing into the campaign, customers who signed up will be alerted upon arriving within a certain distance of a store with a supply of the said Kit Kat Chunky variants, which will hit stores beginning January 23rd.