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Nespresso is launching a new large-cup coffee system in the US and Canada – the VertuoLine – aiming to secure a major segment of a market worth some $5bn each year in the US alone.
The new VertuoLine system has been designed to meet the tastes and preferences of the North American consumer, creating an American-style large-cup coffee as well as the authentic European espressos for which the brand is famous.
The VertuoLine coffee range will include flavoured coffees as well as a half caffeinated variety among the eight large-cup coffee varieties and four espresso blends.
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