UK-based Natural Drinks Ltd is using its presence at Leisure Industry Week to announce the launch of a new soft drink called Vitzer. The new product hopes to compete with key players such as Coca-Cola and Britvic to ‘add to the vitamin and functional water offering for health-conscious consumers’.
Vitzer will be available in three variants: Red Berry, Lemon & Lime, and Apple & Pear, all of them sweetened with stevia extract.
The launch will be supported by a full PR and social media campaign positioning the product as a rehydrating ‘Zero Guilt’ alternative to water. Experiential activity will take place across the UK, targeting the 18–30 market in major cities and shopping centres, along with sampling at key trade events.
Vitzer will be available in a wide-mouth 50cl PET bottle.