Lucozade Sport Lite is adding a new cherry variant to the range.
The launch hopes to drive incremental sales for the £17m brand and the £923 million sports and energy category as a whole.
Lucozade Sport Lite Cherry is expected to be a hit with every day exercisers and drive incremental sales for retailers.
Research shows the new Cherry flavour will attract new consumers to the Lucozade Sport Lite brand as well as encourage existing shoppers to purchase in addition to their usual shop.
The Lucozade brand has already experienced considerable sales success with its cherry flavours.
Lucozade Energy Cherry was the number one soft drinks NPD launch in 2009, and Lucozade Sport Cherry, launched earlier this year, is already the best selling cherry flavoured sports drink in the market.
Stocking the new Lucozade Sport Lite Cherry variant in addition to the existing Lemon & Lime and Orange flavours will prove to be a profitable new addition for retailers.
Shona Hughes, Lucozade Sport Lite Senior Brand Manager, said:
“Lucozade Sport Lite was the biggest NPD launch in the sports and energy category in 2010 and has continued to enjoy significant growth throughout this year.
“We have supported the brand with the hugely successful YES campaign which included the Louder TV advertising campaign this summer which created a real buzz with consumers.
“The launch of New Lucozade Sport Lite Cherry variant will help to maintain this momentum and attract even more consumers to the brand.”