Kenco Millicano, the product that is revolutionising the instant coffee category in retail, is now available out of home.
This innovative new product combines a blend of premium freeze-dried instant coffee with finely-milled roast and ground coffee beans, delivering a taste that is closer to roast & ground with the convenience of an instant. This new segment of super premium coffee ‘ Wholebean Instant’ has really driven incremental growth not only for Kenco but also the pure soluble category in total. It’s availability in Away From Home now creates an opportunity for operators to greatly enhance the taste and quality of coffee offering, without compromise to convenience; and with the benefit of lower operational cost than bean to cup.
Kenco Millicano will be available to operators in 300g vending bags for use in free standing and table top dispense machines; and comes with a support bundle of branded cups and decals and fascias. Kenco Millicano also forms part of the new 12oz Kenco2Go range.
Zoe Williams, Marketing Manager – Kenco Professional, said: “Kenco Millicano offers all the benefits of our standard freeze dried instant coffee:
sustainability, quality and convenience that our consumers already love, and adds in more whole bean taste to give a smoother, full bodied mouth feel. It’s our closest thing to ‘proper’ coffee in an instant.
“Already, Kenco Millicano has seen huge success in the retail market, and is now worth more than £13 million*. Our new product designed specifically for away from home operators is ideal for premium workplace, private healthcare, and small to medium leisure sites/hotels. Millicano offers the opportunity to offer a better quality coffee solution without compromising on operational convenience.”