Diet Coke cans by Marc Jacobs are unveiled in Europe

The new Coca-Cola Diet Coke cans, developed by new creative director Marc Jacobs, have been launched in Europe.

The first can represents the 1980s, while the 1990s can showcases a lady wearing a fuchsia dress, long gloves, stiletto heels and red felt hat.

The third can represents the 2000s and is inspired by the ‘sportive energy and sexiness of this decade’.

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