Coca-Cola Life comes to the UK

Coca-Cola Enterprises (CCE) has announced the launch of Coca-Cola Life in Great Britain this autumn.

This lower-calorie cola contains a third less sugar and a third fewer calories than regular cola and is sweetened with a blend of sugar and naturally sourced stevia leaf extract.

Coca-Cola Life is the first new Coca-Cola to be launched in Great Britain since the arrival of Coca-Cola Zero in 2006. The launch is designed to drive incremental growth in the soft drinks category by appealing to 35-55-year-old consumers that are looking for a lower-calorie cola with sweetness from natural sources.

This is the first time that stevia leaf extract has been used in the core Coca-Cola range. The launch of Coca-Cola Life follows a raft of portfolio innovations that offer greater consumer choice.

Coca-Cola is a public signatory to the UK government’s Responsibility Deal and has committed to reduce the average calories per litre in its range of sparkling drinks by 5% by the end of 2014.

A 500ml bottle of Coca-Cola Life will contain PlantBottle plastic, made using up to 22.5% plant materials combined with up to 25% recycled plastic.  All packs will be fully recyclable and the 330ml can and 1.75-litre PET bottle will contain recycled materials.

 

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