Coke Zero is launching its first ever limited edition flavour in the UK: Coca-Cola Zero Cherry. The new variant is calorie-free with zero sugar and will be available in Asda stores nationwide.
The first ever Coke Zero flavour is in 2-litre bottles and 8x can multipacks. Promotion around the new variant will be supported through in-store media and display, sampling activity and online activity across the Asda website, Asda Facebook page and Coke Zone.
Nick Canney, VP, sales and customer development, Coca-Cola Enterprises, said: “This is an exciting addition to the Coke Zero family and the first limited edition variant for the brand. This variant helps to highlight how strongly the brand has established itself within the UK market and the appetite to evolve this offer.”