Coca-Cola introduces eco-friendly plastic bags to replace bottles

The beverage maker jumps on a pre-existing practice in the developing world  in order to preserve their brand and meet the needs of consumers.

In much of Central America soft drinks in bottles are often too  expensive for the average consumer. Popular domestic sodas are instead served  cheaply in disposable plastic bags, and more expensive drinks like Coca-Cola are  just poured into sandwich baggies.

So the beverage giant decided to recover their iconic branding  (lost when the bottle is disposed) and meet the needs of poorer consumers with  the ‘Coca-Cola Bag.’ A biodegradable plastic bag in the shape of a Coke bottle,  this bag saves buyers bottle deposit money and retains the drink’s fizz and  experience, while simultaneously being more environmentally friendly. Being new  and fun, it actually creates a new brand experience adapted to particular  regions and cultural tendencies that local consumers are sure to appreciate.

 

Leave a Reply