UFlavor is an Indianapolis-based startup that brings consumers directly into the beverage design process. The company worked with flavour company Flavors of North America (FONA) to create 42 ‘ingredients’ that can be mixed by users online, down to the percentage of the ingredient the user would like. Users simply select the flavours they would like to combine, refine the colour of the beverage, choose a name and label, and the drink will be shipped to them directly. Others can then order the same soda and the creator of the drink will receive a portion of the profits. A rating feature on the site will help to determine the best combinations.
As UFlavor continues to develop and expand past the prototype phase, the number of flavours and levels of gradation will expand. In the future, UFlavor plans to deploy vending machines. Users would be able to select their personalised flavor combination or a combination created by another user, and the beverage would be mixed and bottled on the spot. Beyond being a unique and exciting venture, UFlavor brings the trend of user-generated content to an entirely new arena.