Twitter-activated sampling machine

South African beverage company BOS Ice Tea has launched BEV, the world’s first Twitter-activated sampling machine, a vending machine operated by tweets, not cash.

To receive a free sample, users standing in front of the the whirling, bleeping, buzzing Ice Tea-vending device simply tweet to the company using a specific hashtag.

BEV has built-in safeguards that only pay attention to those sending tweets in the immediate area of the machine. The first and so far only machine is located in Cape Town’s Wembley Square.


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