Consumers in the UK will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products.
Anyone who buys a multi-pack of two-finger Kit-Kat chocolate bars in the UK and Ireland will be able to find out more about what they are made of, how they fit into a balanced diet and lifestyle, and how they were produced, just by scanning the packaging with a smartphone.
The Kit-Kat multi-packs will carry a Quick Response (QR) code that will take consumers to digital sites where they can find more detailed information about the product than would normally be available on a pack.
Nestlé plans to roll out the QR codes across its product portfolio in both emerging and developed markets to help people make more informed choices about what to purchase or consume.
Patrice Bula, Nestlé’s head of strategic business units, marketing and sales, said: “We hope that consumers, wherever they are in the world, will use these QR codes to learn more about our products. “We have a wealth of information about the nutritional value and the environmental and social impacts of what we produce, and it makes sense to share that with consumers.”