Molson Coors Brewing Company is selling Coors Light in Ball Packaging Europe’s thermochromic can in the UK. The Coors logo is printed with the temperature-sensitive ink that changes colour to indicates whether it’s at the correct temperature.
The Rocky Mountains, logo of the Coors Light beer brand, indicates that the beer is nice and cold and at the right drinking temperature. This is the first time that thermochromic ink has been successfully used for a design covering such a large surface area.
Molson Coors Brewing Company uses this technology to support its marketing strategy, which draws attention specifically to the ice-cold refreshment of its premium brands. Ball Packaging Europe and its parent company Ball Corporation are supplying Coors Light with thermochromic cans in the US and now also in Europe.
As of February 2010, Coors Light in the ‘Cold Activated Can’ will be available from British retailers. Ball Packaging Europe produces the 330ml and 500ml aluminium cans at its Wrexham plant in the north of England. Should you wish to know more please contact us via email at –firstname.lastname@example.org.