Goldsmith’s is to launch its new retail concept at Westfield Stratford City.
The jewellery retailer hopes the fashion jewellery and watch concept, called Goldsmith’s boutique, will challenge the conventional jewellery retail format and attract customers aged 18 to 35.
In-store features will also include a seated chill-out zone with wifi and drinks facilities, as well as iPad technology to browse product ranges.
Goldsmith’s commercial director Richard Gerrard said: “Goldsmith’s is proud to be challenging the existing status quo in jewellery retailing with the launch of boutique. We have created an inspiring and interactive lifestyle-led environment, developed a distinctive sales mantra and engaged with technology in a way that appeals directly to our target customer. This fresh and inventive approach cannot be rivalled elsewhere in the market.”
Gerrard added: “This is one of Goldsmith’s most exciting brand launches in our 230-year history. We look forward to opening our doors in September and are extremely optimistic about the future success of boutique, which we hope to roll out to new locations in 2012.”
Westfield Stratford City will open on September 13.