In the States, Crane Merchandising Systems has released a next-generation snack and food machine, the Merchant Media with 7″ touchscreen.
According to the manufacturer, the Merchant Media is equipped with new retail tools designed to revitalise vending by attracting and engaging consumers. The touchscreen enables many of the other features, including the digital shopping cart, multiple-product purchases in a single transaction, the ability to view nutrition information, and eye-catching advertising and promotion display.
Merchant Media Touch features a built-in card reader and customisable graphics, both of which can help operators differentiate their offerings to win new business. When combined on a Media machine, the built-in card reader and high-visibility credit card graphics have demonstrated the ability to increase card usage by 100%, including more than 20% multi-vends, Crane reported.
Crane said it conducted extensive field tests to ensure Media Touch adhered to the highest standards of durability and reliability before its commercial release. Media Touch machines feature durable touchscreen technology and high-impact glass that protects the touchscreen from damage in everyday use or vandalism attempts. Its scratch-resistant polycarbonate surface protects user interface graphics from peeling, tearing or vandalism.