The Coca-Cola Company has begun rolling out the second-generation Coca-Cola Interactive Vending (CCIV) machines in the US, with plans for hundreds of machines to be in place by the end of the year.
The high-tech machines enable consumers to watch video, play games and get information.
The first CCIV machines were developed for the 2008 Beijing Olympics. Consumer reactions were so strong that the company decided to produce additional CCIVs and place them at large malls for a US pilot, where they have quickly developed a following.
The second-generation CCIV, more reliable and with more customisable features, was tested last year in Atlanta-area malls and universities. With customers, bottlers and vending operators continuing to request the machines, the company has started placing more CCIVs throughout the US, which feature a 46in screen divided into three zones.
The first zone is dedicated to commercials for the available beverages. The second zone allows consumers to spin digital bottles around for an up-close view, including a look at nutritional information. The third zone, called the ‘app zone’, has a variety of games and messages about Live Positively.